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| Criterion |  Growth Golden Circle |  Innovation Rolestorming |
|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | When a search for ideas stalls, switching roles helps people step outside their own perspective and activate new logics of action. The method reduces habit because contributions arise from a different stance. This brings unfamiliar, often fitting solution approaches into play. |
Complexitysame | Low | Low |
Timesame | 30-60 min | 30-60 min |
Participantsdifferent | 1-8 | 3-12 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Rollenkarten, Ideenpool pro Rolle, Konsolidierte Shortlist |
Tagsno overlap | MarketingPositioningCommunication | BrainstormingIdeationCreativity |
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