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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
A paper-based illustration representing OKRs with its core stages and visible working result.
Product Strategy
OKRs
Paper illustration of Team API with its method-specific working model.
Team Design
Team API
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review.When expectations between teams stay fuzzy, it describes how a team can be reached, used, and held accountable. It clarifies responsibility, interaction, and load between teams. The result is captured as a Team API document.
Complexitydifferent
LowMediumLow
Timedifferent
30-60 min1-2 h SetupHalf day initial, dann laufend
Participantsdifferent
1-82-20Ein Team plus Stakeholder
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftOKR set, Measurement plan, Review cadenceTeam API Document
Tagsno overlap
MarketingPositioningCommunication
GoalsAlignmentOutcomesMeasurement
TeamAlignmentCommunicationService
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Paper objective sheet with five SMART fields, baseline, target, owner, deadline and a complete result statement.
Product Strategy
SMART Goals
Paper illustration for Expectation Mapping.
Facilitation
Expectation Mapping
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree