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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
A paper-based illustration representing OKRs with its core stages and visible working result.
Product Strategy
OKRs
Paper illustration of Strategy Map with its method-specific working model.
Business Strategy
Strategy Map
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review.A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results.
Complexitydifferent
LowMediumMedium
Timedifferent
30-60 min1-2 h Setup2-4 h workshop plus review
Participantsdifferent
1-82-204-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftOKR set, Measurement plan, Review cadenceStrategy Map, Objective Set, Cause-Effect Hypotheses
Tagsno overlap
MarketingPositioningCommunication
GoalsAlignmentOutcomesMeasurement
AlignmentExecutionGoalsCausality
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Paper objective sheet with five SMART fields, baseline, target, owner, deadline and a complete result statement.
Product Strategy
SMART Goals
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree