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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration of the McKinsey 7S Framework with seven connected fields
Business Strategy
McKinsey 7S
Paper scorecard with four perspectives, connected objective cards and columns for measures, targets and initiatives.
Business Strategy
Balanced Scorecard
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result.Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures.
Complexitydifferent
LowMediumHigh
Timedifferent
30-60 min2-4 hHalber Tag bis mehrere Wochen
Participantsdifferent
1-83-124-12
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Why Statement, Messaging Notes, Positioning Draft7S Assessment, Alignment Gaps, Change ActionsBalanced Scorecard, Strategic Measures, Initiative Map
Tagsno overlap
MarketingPositioningCommunication
OrganizationStrategyAlignmentChange
StrategyMetricsExecution
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics