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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer.With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects.
Complexitydifferent
LowLowMedium
Timedifferent
30-60 min60-90 min45-120 min
Participantsdifferent
1-84-102-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftProblem Cluster, Prioritized Challenge, ExperimentTrade-off Matrix, Criteria List, Decision Rationale, Accepted Downsides
Tagsno overlap
MarketingPositioningCommunication
FacilitationDecisionProblem solvingWorkshop
TradeoffsDecisionCriteriaOptions
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Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper matrix with six colored hat cards for information, feeling, value, caution, ideas and process control.
Facilitation
Six Thinking Hats
Paper illustration of the Consensus Workshop working structure.
Facilitation
Consensus Workshop
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis