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| Criterion |  Growth Golden Circle |  Facilitation Consensus Workshop |  Innovation Crazy 8s |
|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 30-60 min | 1-3 h | 8-15 min |
Participantsdifferent | 1-8 | 5-30 | 1-10 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Consensus Clusters, Theme Titles, Priority Areas | Sketch Set, Idea Shortlist, Direction Options |
Tagsno overlap | MarketingPositioningCommunication | FacilitationConsensusWorkshopAlignment | BrainstormingSketchingSpeedDivergenceDesign sprint |
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