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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper objective sheet with five SMART fields, baseline, target, owner, deadline and a complete result statement.
Product Strategy
SMART Goals
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification.
Complexitydifferent
LowMediumLow
Timedifferent
30-60 min1-2 h15-30 min
Participantsdifferent
1-84-121-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftAlignment Map, Open Issues, Decision QuestionsSMART Goal, Measurement Note, Deadline
Tagsno overlap
MarketingPositioningCommunication
AlignmentStakeholdersStrategyFacilitation
GoalsPlanningMeasurementAlignment
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Paper illustration of Power-Interest Grid with a method-specific labelled workspace.
Facilitation
Power Interest Grid
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
A paper-based illustration representing OKRs with its core stages and visible working result.
Product Strategy
OKRs