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Criterion
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Purposedifferent
Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.
Complexitydifferent
MediumLowMedium
Timedifferent
90-180 min1-5 Tage90-180 min initial, dann laufend
Participantsdifferent
3-6Nutzertraffic3-8
Formatdifferent
WorkshopAsyncWorkshop + async
Outputdifferent
GQM Table, Metric ProfilesInterest Metrics, Conversion Signal, Learning NoteKPI Tree, Owner List
Tagsno overlap
MetricsMeasurementEngineeringAlignment
ValidationExperimentsDemandGrowth
MetricsStrategyAlignmentMeasurement
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric