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| Criterion |  Engineering Goal Question Metric |  Growth Hooked Model |  Growth Flywheel |  Growth Funnel Analysis |
|---|---|---|---|---|
Purposedifferent | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 90-180 min | Multiple workshops over several weeks | 60-120 min | 1-3 h |
Participantsdifferent | 3-6 | 2-8 | 3-8 | 1-5 |
Formatdifferent | Workshop | Workshop + async | Workshop | Async |
Outputdifferent | GQM Table, Metric Profiles | Hooked loop, Trigger map, Reward design, Ethics check | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | MetricsMeasurementEngineeringAlignment | GrowthBehaviorRetention | GrowthRetentionConversion | AnalyticsConversionGrowth |