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| Criterion |  Engineering Goal Question Metric |  Growth Flywheel |  UX Research HEART Framework |  Growth Funnel Analysis |
|---|---|---|---|---|
Purposedifferent | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 90-180 min | 60-120 min | 120 min initial, dann laufend | 1-3 h |
Participantsdifferent | 3-6 | 3-8 | 3-6 | 1-5 |
Formatdifferent | Workshop | Workshop | Workshop + async | Async |
Outputdifferent | GQM Table, Metric Profiles | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | HEART-GSM Table, Dashboard | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | MetricsMeasurementEngineeringAlignment | GrowthRetentionConversion | MetricsUX researchMeasurementSatisfaction | AnalyticsConversionGrowth |