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| Criterion |  Product Strategy GIST Planning |  Business Strategy Value Chain Analysis |  Product Discovery Test Card |  Business Strategy GAP Analysis |
|---|---|---|---|---|
Purposedifferent | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitydifferent | Medium | High | Low | Medium |
Timedifferent | Wochen bis Monate je Goal | Half day | 20-35 min | 1-3 h |
Participantsdifferent | 3-10 | 3-8 | 1-5 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Goals, Idea bank, Step-project list, Tasks, Learning reports | Value Chain Map, Lever List | Test Card with a pre-set threshold | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | RoadmapOutcomesPlanningExperiments | StrategyBusiness modelDiagnosisAnalysis | ExperimentsValidationDiscoveryHypothesis | StrategyAnalysisPlanning |