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| Criterion |  Product Strategy GIST Planning |  Business Strategy Value Chain Analysis |  Product Discovery Assumption Mapping |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | Wochen bis Monate je Goal | Half day | 45-60 min | 45-90 min |
Participantsdifferent | 3-10 | 3-8 | 2-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Goals, Idea bank, Step-project list, Tasks, Learning reports | Value Chain Map, Lever List | Assumption map, Test backlog, Risk ranking | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | RoadmapOutcomesPlanningExperiments | StrategyBusiness modelDiagnosisAnalysis | AssumptionsRiskExperimentsValidation | OutcomesStrategyBehaviorPlanning |