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| Criterion |  Product Strategy GIST Planning |  Product Strategy ICE Scoring |  Product Discovery Assumption Mapping |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | Wochen bis Monate je Goal | 30-60 min | 45-60 min | 1-4 Wochen |
Participantsdifferent | 3-10 | 2-8 | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Goals, Idea bank, Step-project list, Tasks, Learning reports | ICE Table, Top Idea List | Assumption map, Test backlog, Risk ranking | Experiment results, Decision log, Learning summary |
Tagsno overlap | RoadmapOutcomesPlanningExperiments | PrioritizationScoringGrowthDecision | AssumptionsRiskExperimentsValidation | ExperimentsGrowthAnalyticsValidation |