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| Criterion |  Product Strategy GIST Planning |  Business Strategy GAP Analysis |  Decision Making Decision Tree |  Business Strategy TOWS Matrix |
|---|---|---|---|---|
Purposedifferent | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | Wochen bis Monate je Goal | 1-3 h | 30-90 min | 1-2 h |
Participantsdifferent | 3-10 | 2-8 | 1-6 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Goals, Idea bank, Step-project list, Tasks, Learning reports | Gap Matrix, Action Plan, Risk Notes | Decision Tree, Option Map, Assumption List | TOWS Matrix, Strategic Options, Priority Actions |
Tagsno overlap | RoadmapOutcomesPlanningExperiments | StrategyAnalysisPlanning | DecisionTreeOptions | StrategyAnalysisOptions |