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Criterion
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitysame
MediumMediumMediumMedium
Timedifferent
Wochen bis Monate je Goal1-3 h1-5 Tage45-60 min
Participantsdifferent
3-101-5Nutzertraffic2-8
Formatdifferent
Workshop + asyncAsyncAsyncWorkshop + async
Outputdifferent
Goals, Idea bank, Step-project list, Tasks, Learning reportsFunnel report, Drop-off analysis, Optimization hypothesesLanding Page, Conversion Data, Learning SummaryAssumption map, Test backlog, Risk ranking
Tagsno overlap
RoadmapOutcomesPlanningExperiments
AnalyticsConversionGrowth
ValidationConversionMarketing
AssumptionsRiskExperimentsValidation
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