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Criterion
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Purposedifferent
GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.
Complexitydifferent
MediumMediumLowLow
Timedifferent
Wochen bis Monate je Goal1-3 h45-90 min20–45 min
Participantsdifferent
3-101-52-8Small cross-functional group
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop
Outputdifferent
Goals, Idea bank, Step-project list, Tasks, Learning reportsFunnel report, Drop-off analysis, Optimization hypothesesAssumption List, Critical Assumptions, Learning PlanRisk list, Mitigation plan, Assumption log
Tagsno overlap
RoadmapOutcomesPlanningExperiments
AnalyticsConversionGrowth
AssumptionsRiskDecisionDiscovery
RiskDecisionFailurePlanning
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