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Criterion
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumMediumLowHigh
Timedifferent
Wochen bis Monate je Goal60-120 min20-35 min1-4 Wochen
Participantsdifferent
3-103-81-51-6
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncAsync
Outputdifferent
Goals, Idea bank, Step-project list, Tasks, Learning reportsFlywheel Map, Friction Points, Growth Levers, Experiment BacklogTest Card with a pre-set thresholdExperiment results, Decision log, Learning summary
Tagsno overlap
RoadmapOutcomesPlanningExperiments
GrowthRetentionConversion
ExperimentsValidationDiscoveryHypothesis
ExperimentsGrowthAnalyticsValidation
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