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Criterion
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Purposedifferent
When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.
Complexitydifferent
LowLowMediumMedium
Timedifferent
30-120 min30–60 min per interview1-3 Tage45-90 min
Participantsdifferent
2-61 participant per interviewInternes Team2-5
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Observation Notes, Improvement IdeasInterview Notes, Themes, Insight SummaryPersona Profiles, Needs Summary, Scenario NotesA3 Report, Action Plan, Root Cause Analysis
Tagsno overlap
LeanObservationProcessOperations
QualitativeResearchCustomerDiscovery
ResearchCustomerSynthesis
LeanProblem solvingCoachingOperations
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