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Criterion
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Purposedifferent
When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.
Complexitydifferent
LowLowMediumMedium
Timedifferent
30-120 min30-60 min1-3 h1-3 h
Participantsdifferent
2-63-122-82-10
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Observation Notes, Improvement IdeasSWOT matrix, Strategic options, Action listGap Matrix, Action Plan, Risk NotesPESTLE Map, External Risks, Strategic Questions
Tagsno overlap
LeanObservationProcessOperations
StrategyAnalysisMarketPositioning
StrategyAnalysisPlanning
StrategyMarketAnalysis
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