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Criterion
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
LowLowMediumMedium
Timedifferent
30-120 min1-5 Tage45-60 min1-5 Tage
Participantsdifferent
2-6Nutzertraffic2-8Nutzertraffic
Formatdifferent
WorkshopAsyncWorkshop + asyncAsync
Outputdifferent
Observation Notes, Improvement IdeasInterest Metrics, Conversion Signal, Learning NoteAssumption map, Test backlog, Risk rankingClick Data, Interest Signal, Learning Decision
Tagsno overlap
LeanObservationProcessOperations
ValidationExperimentsDemandGrowth
AssumptionsRiskExperimentsValidation
ValidationExperimentsDemandDiscovery
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