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Criterion
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Process Mapping method illustration showing its working structure
Operations
Process Mapping
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Purposedifferent
When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.With a confusing workflow that has many handoffs, the method makes the actual process visible. It shows where work is passed on, delayed, or duplicated, so improvement targets the right spots.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.
Complexitydifferent
LowMediumHighMedium
Timedifferent
30-120 min1-3 h0.5-2 Tage1-3 h
Participantsdifferent
2-63-106-123-10
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Observation Notes, Improvement IdeasProcess Map, Handoff List, Improvement BacklogService Blueprint, Fail Points, Ownership MapCustomer Journey Canvas, Pain Points, Experience Opportunities
Tagsno overlap
LeanObservationProcessOperations
ProcessOperationsImprovement
Service designOperationsJourneyBlueprint
JourneyCustomerService designCanvas
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