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Criterion
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
LowMediumLowMedium
Timedifferent
30-120 min30-60 min je Interview20-35 min1-5 Tage
Participantsdifferent
2-65-12 Interviews1-5Nutzertraffic
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Observation Notes, Improvement IdeasProblem Evidence, Risk Notes, Customer SegmentsTest Card with a pre-set thresholdClick Data, Interest Signal, Learning Decision
Tagsno overlap
LeanObservationProcessOperations
DiscoveryInterviewsValidation
ExperimentsValidationDiscoveryHypothesis
ValidationExperimentsDemandDiscovery
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