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Criterion
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Purposedifferent
When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
30-120 min30-60 min je Interview1-3 Tage45-90 min
Participantsdifferent
2-65-12 InterviewsInternes Team2-5
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Observation Notes, Improvement IdeasInterview Notes, Opportunity Themes, Customer QuotesPersona Profiles, Needs Summary, Scenario NotesA3 Report, Action Plan, Root Cause Analysis
Tagsno overlap
LeanObservationProcessOperations
DiscoveryInterviewsOpportunityCustomer
ResearchCustomerSynthesis
LeanProblem solvingCoachingOperations
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