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Criterion
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Paper illustration of a Lean Canvas with nine fields, notes, and one highlighted learning risk.
Product Strategy
Lean Canvas
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
LowMediumLowHigh
Timedifferent
30-120 min45-90 min1-5 Tage1-4 Wochen
Participantsdifferent
2-61-6Nutzertraffic1-6
Formatdifferent
WorkshopWorkshop + asyncAsyncAsync
Outputdifferent
Observation Notes, Improvement IdeasLean Canvas, Core Assumptions, Experiment BacklogInterest Metrics, Conversion Signal, Learning NoteExperiment results, Decision log, Learning summary
Tagsno overlap
LeanObservationProcessOperations
StartupLeanAssumptionsBusiness model
ValidationExperimentsDemandGrowth
ExperimentsGrowthAnalyticsValidation
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