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Criterion
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
LowMediumHighLow
Timedifferent
30-120 minMultiple workshops over several weeks1-4 Wochen30-60 min
Participantsdifferent
2-62-81-61-5
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Observation Notes, Improvement IdeasHooked loop, Trigger map, Reward design, Ethics checkExperiment results, Decision log, Learning summaryCompleted Experiment Canvas, Success Metric
Tagsno overlap
LeanObservationProcessOperations
GrowthBehaviorRetention
ExperimentsGrowthAnalyticsValidation
ExperimentsValidationDiscoveryHypothesis
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