View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Business Strategy GAP Analysis |  UX Research User Interviews |  Business Strategy PESTLE Analysis |  Product Discovery Opportunity Interview |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 h | 30–60 min per interview | 1-3 h | 30-60 min je Interview |
Participantsdifferent | 2-8 | 1 participant per interview | 2-10 | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Interview Notes, Themes, Insight Summary | PESTLE Map, External Risks, Strategic Questions | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | StrategyAnalysisPlanning | QualitativeResearchCustomerDiscovery | StrategyMarketAnalysis | DiscoveryInterviewsOpportunityCustomer |