View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Business Strategy GAP Analysis |  UX Research User Interviews |  Product Strategy Impact Mapping |  Product Discovery Jobs to Be Done |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 h | 30–60 min per interview | 45-90 min | 1-3 Wochen |
Participantsdifferent | 2-8 | 1 participant per interview | 3-8 | 5-12 Interviews |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Interview Notes, Themes, Insight Summary | Impact Map, Outcome Hypotheses, Delivery Options | Job Stories, Outcome Statements, Opportunity List |
Tagsno overlap | StrategyAnalysisPlanning | QualitativeResearchCustomerDiscovery | OutcomesStrategyBehaviorPlanning | CustomerOutcomesNeeds |