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| Criterion |  Business Strategy GAP Analysis |  UX Research User Interviews |  Product Strategy Impact Mapping |  Product Strategy GIST Planning |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 h | 30–60 min per interview | 45-90 min | Wochen bis Monate je Goal |
Participantsdifferent | 2-8 | 1 participant per interview | 3-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Interview Notes, Themes, Insight Summary | Impact Map, Outcome Hypotheses, Delivery Options | Goals, Idea bank, Step-project list, Tasks, Learning reports |
Tagsno overlap | StrategyAnalysisPlanning | QualitativeResearchCustomerDiscovery | OutcomesStrategyBehaviorPlanning | RoadmapOutcomesPlanningExperiments |