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| Criterion |  Business Strategy GAP Analysis |  Business Strategy TOWS Matrix |  Product Discovery Riskiest Assumption Test |  Product Discovery MVP Test Matrix |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | 1-2 h | 1-2 Wochen pro Iteration | 45-75 min |
Participantsdifferent | 2-8 | 3-10 | 2-6 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | TOWS Matrix, Strategic Options, Priority Actions | Prioritized Assumption List, Test Plan, Results Report | Test Matrix, Test Plan |
Tagsno overlap | StrategyAnalysisPlanning | StrategyAnalysisOptions | ExperimentsValidationDiscoveryAssumptions | ExperimentsValidationDiscoveryOptions |