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| Criterion |  Business Strategy GAP Analysis |  UX Research Surveys |  Business Strategy Value Chain Analysis |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 1-3 h | 3-14 Tage | Half day | 45-90 min |
Participantsdifferent | 2-8 | 50+ | 3-8 | 3-8 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Survey Results, Charts, Segment Insights | Value Chain Map, Lever List | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | StrategyAnalysisPlanning | QuantitativeResearchValidation | StrategyBusiness modelDiagnosisAnalysis | OutcomesStrategyBehaviorPlanning |