View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Business Strategy GAP Analysis |  UX Research Surveys |  Product Strategy Impact Mapping |  Business Strategy Scenario Planning |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-3 h | 3-14 Tage | 45-90 min | 0.5-2 Tage |
Participantsdifferent | 2-8 | 50+ | 3-8 | 4-12 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Survey Results, Charts, Segment Insights | Impact Map, Outcome Hypotheses, Delivery Options | Scenario Set, Strategic Implications, Robust Options |
Tagsno overlap | StrategyAnalysisPlanning | QuantitativeResearchValidation | OutcomesStrategyBehaviorPlanning | StrategyUncertaintyPlanning |