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| Criterion |  Business Strategy GAP Analysis |  Product Discovery MVP Test Matrix |  Product Discovery Fake Door Test |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 h | 45-75 min | 1-5 Tage | 1-5 Tage |
Participantsdifferent | 2-8 | 2-8 | Nutzertraffic | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop | Async | Async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Test Matrix, Test Plan | Click Data, Interest Signal, Learning Decision | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | StrategyAnalysisPlanning | ExperimentsValidationDiscoveryOptions | ValidationExperimentsDemandDiscovery | ValidationExperimentsDemandGrowth |