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| Criterion | ![]() Business Strategy GAP Analysis | ![]() Facilitation Mind Mapping | ![]() Business Strategy SWOT Analysis | ![]() Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 1-3 h | 15-45 min | 30-60 min | 2-4 h |
Participantsdifferent | 2-8 | 1-10 | 3-12 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Mind Map, Topic Clusters, Open Questions | SWOT matrix, Strategic options, Action list | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | StrategyAnalysisPlanning | BrainstormingIdeasMappingStructureFacilitation | StrategyAnalysisMarketPositioning | StrategyPositioningInnovationValue |



