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Criterion
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Purposedifferent
GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 h1-3 Wochen1-2 TageWochen bis Monate je Goal
Participantsdifferent
2-85-12 Interviews10-503-10
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Gap Matrix, Action Plan, Risk NotesJob Stories, Outcome Statements, Opportunity ListKano Matrix, Feature Classes, Priority ThemesGoals, Idea bank, Step-project list, Tasks, Learning reports
Tagsno overlap
StrategyAnalysisPlanning
CustomerOutcomesNeeds
SatisfactionPrioritizationCustomer
RoadmapOutcomesPlanningExperiments
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