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Criterion
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-3 h1-3 Wochen60-90 min30-60 min
Participantsdifferent
2-85-12 Interviews3-81-5
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Gap Matrix, Action Plan, Risk NotesJob Stories, Outcome Statements, Opportunity ListPrioritization Canvas, Hypothesis BacklogCompleted Experiment Canvas, Success Metric
Tagsno overlap
StrategyAnalysisPlanning
CustomerOutcomesNeeds
ExperimentsPrioritizationDiscoveryHypothesis
ExperimentsValidationDiscoveryHypothesis
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