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| Criterion |  Business Strategy GAP Analysis |  UX Research Customer Journey Mapping |  UX Design Service Blueprinting |  Business Strategy PESTLE Analysis |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 1-3 h | 2-4 h | 0.5-2 Tage | 1-3 h |
Participantsdifferent | 2-8 | 4-10 | 6-12 | 2-10 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Journey Map, Pain-point List, Opportunity Backlog | Service Blueprint, Fail Points, Ownership Map | PESTLE Map, External Risks, Strategic Questions |
Tagsno overlap | StrategyAnalysisPlanning | JourneyServiceService design | Service designOperationsJourneyBlueprint | StrategyMarketAnalysis |