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| Criterion |  Business Strategy GAP Analysis |  Growth Funnel Analysis |  Business Strategy PESTLE Analysis |  Growth Flywheel |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | 1-3 h | 1-3 h | 60-120 min |
Participantsdifferent | 2-8 | 1-5 | 2-10 | 3-8 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Funnel report, Drop-off analysis, Optimization hypotheses | PESTLE Map, External Risks, Strategic Questions | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | StrategyAnalysisPlanning | AnalyticsConversionGrowth | StrategyMarketAnalysis | GrowthRetentionConversion |