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| Criterion |  Business Strategy GAP Analysis |  Growth Funnel Analysis |  Product Discovery Learning Card |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 1-3 h | 1-3 h | 25-40 min | 1-4 Wochen |
Participantsdifferent | 2-8 | 1-5 | 1-5 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Funnel report, Drop-off analysis, Optimization hypotheses | Learning Card with evidence and next action | Experiment results, Decision log, Learning summary |
Tagsno overlap | StrategyAnalysisPlanning | AnalyticsConversionGrowth | ExperimentsValidationDiscoveryLearning | ExperimentsGrowthAnalyticsValidation |