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| Criterion |  Business Strategy GAP Analysis |  Growth Funnel Analysis |  Operations Getting Things Done |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | With many open commitments and ideas in daily life, a reliable external storage system emerges. The method relieves the mind so priority and context don't have to compete in memory. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-3 h | 1-3 h | 1-2 h Setup, laufend | 1-4 Wochen |
Participantsdifferent | 2-8 | 1-5 | 1 | 1-6 |
Formatdifferent | Workshop + async | Async | Async | Async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Funnel report, Drop-off analysis, Optimization hypotheses | Action Lists, Project List, Review Routine | Experiment results, Decision log, Learning summary |
Tagsno overlap | StrategyAnalysisPlanning | AnalyticsConversionGrowth | ProductivityPlanningTasksExecution | ExperimentsGrowthAnalyticsValidation |