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| Criterion |  Business Strategy GAP Analysis |  Product Strategy DIBB |  Business Strategy SWOT Analysis |  Decision Making Assumption Surfacing |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-3 h | 1-2 h | 30-60 min | 45-90 min |
Participantsdifferent | 2-8 | 2-8 | 3-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | DIBB document, Belief list, Bet list, Learning report | SWOT matrix, Strategic options, Action list | Assumption List, Critical Assumptions, Learning Plan |
Tagsno overlap | StrategyAnalysisPlanning | StrategyDecisionAssumptionsHypothesis | StrategyAnalysisMarketPositioning | AssumptionsRiskDecisionDiscovery |