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| Criterion |  Business Strategy GAP Analysis |  UX Design Customer Journey Canvas |  Business Strategy VRIO Framework |  UX Research Customer Journey Mapping |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | 1-3 h | 90-180 min | 2-4 h |
Participantsdifferent | 2-8 | 3-10 | 3-6 | 4-10 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Customer Journey Canvas, Pain Points, Experience Opportunities | VRIO Table, Strategic Actions | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | StrategyAnalysisPlanning | JourneyCustomerService designCanvas | StrategyDiagnosisBusiness modelCapability | JourneyServiceService design |