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| Criterion |  Business Strategy GAP Analysis |  UX Design Customer Journey Canvas |  Product Discovery Jobs to Be Done |  UX Design Lean UX Canvas |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | 1-3 h | 1-3 Wochen | 2-3 h |
Participantsdifferent | 2-8 | 3-10 | 5-12 Interviews | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Customer Journey Canvas, Pain Points, Experience Opportunities | Job Stories, Outcome Statements, Opportunity List | Completed Lean UX Canvas, Hypothesis list, First experiment |
Tagsno overlap | StrategyAnalysisPlanning | JourneyCustomerService designCanvas | CustomerOutcomesNeeds | CanvasHypothesisOutcomesDiscovery |