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| Criterion |  Business Strategy GAP Analysis |  Business Strategy Blue Ocean Strategy Canvas |  Growth Funnel Analysis |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-3 h | 2-4 h | 1-3 h | 1-4 Wochen |
Participantsdifferent | 2-8 | 3-10 | 1-5 | 1-6 |
Formatdifferent | Workshop + async | Workshop | Async | Async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Strategy Canvas, Value Curve, ERRC Actions | Funnel report, Drop-off analysis, Optimization hypotheses | Experiment results, Decision log, Learning summary |
Tagsno overlap | StrategyAnalysisPlanning | StrategyPositioningInnovationValue | AnalyticsConversionGrowth | ExperimentsGrowthAnalyticsValidation |