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Criterion
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper scorecard with four perspectives, connected objective cards and columns for measures, targets and initiatives.
Business Strategy
Balanced Scorecard
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
MediumHighLowMedium
Timedifferent
1-3 hHalber Tag bis mehrere Wochen1-5 Tage1-5 Tage
Participantsdifferent
2-84-12NutzertrafficNutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncAsync
Outputdifferent
Gap Matrix, Action Plan, Risk NotesBalanced Scorecard, Strategic Measures, Initiative MapInterest Metrics, Conversion Signal, Learning NoteClick Data, Interest Signal, Learning Decision
Tagsno overlap
StrategyAnalysisPlanning
StrategyMetricsExecution
ValidationExperimentsDemandGrowth
ValidationExperimentsDemandDiscovery
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