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Criterion
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-3 h45-90 min1-5 Tage1-2 h
Participantsdifferent
2-82-8Nutzertraffic2-8
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Gap Matrix, Action Plan, Risk NotesAssumption List, Critical Assumptions, Learning PlanClick Data, Interest Signal, Learning DecisionDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
StrategyAnalysisPlanning
AssumptionsRiskDecisionDiscovery
ValidationExperimentsDemandDiscovery
StrategyDecisionAssumptionsHypothesis
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