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| Criterion |  Business Strategy GAP Analysis |  Growth A/B Testing |  Decision Making Delphi Method |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | High | High | Low |
Timedifferent | 1-3 h | 1-4 Wochen | 1-4 Wochen | 1-5 Tage |
Participantsdifferent | 2-8 | 1-6 | 6-30 Experten | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Async | Async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Experiment results, Decision log, Learning summary | Expert Forecast, Consensus Range, Assumption Notes | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | StrategyAnalysisPlanning | ExperimentsGrowthAnalyticsValidation | ForecastingExpertsDecisionStrategy | ValidationExperimentsDemandGrowth |