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Criterion
Paper illustration of Futures Wheel with its method-specific working model.
Systems Thinking
Futures Wheel
Paper illustration for PDCA Cycle.
Operations
PDCA Cycle
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
The Futures Wheel helps explore the consequences of a decision, a trend, or a strategic move in a structured way. It makes visible which first, second, and third-order effects could arise from an event.For an improvement that still has to prove itself in everyday work, the method runs it through small learning loops. It connects planning, checking, and standardization into a repeatable learning mode.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumLowLowHigh
Timedifferent
60-120 min1 h bis mehrere Wochen1-5 Tage1-4 Wochen
Participantsdifferent
3-101-8Nutzertraffic1-6
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncAsync
Outputdifferent
Futures Wheel, Consequence Chains, Strategic SignalsPDCA Log, Experiment Plan, Learning Outcome, Standard ChangeInterest Metrics, Conversion Signal, Learning NoteExperiment results, Decision log, Learning summary
Tagsno overlap
ForesightSystems thinkingSignals
Continuous improvementLeanExperiments
ValidationExperimentsDemandGrowth
ExperimentsGrowthAnalyticsValidation
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