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Criterion
Paper illustration of Futures Wheel with its method-specific working model.
Systems Thinking
Futures Wheel
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
The Futures Wheel helps explore the consequences of a decision, a trend, or a strategic move in a structured way. It makes visible which first, second, and third-order effects could arise from an event.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumMediumHighLow
Timedifferent
60-120 min60-120 min1-4 Wochen1-5 Tage
Participantsdifferent
3-102-81-6Nutzertraffic
Formatdifferent
Workshop + asyncWorkshopAsyncAsync
Outputdifferent
Futures Wheel, Consequence Chains, Strategic SignalsConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsExperiment results, Decision log, Learning summaryInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
ForesightSystems thinkingSignals
Theory of ConstraintsAssumptionsSystems thinking
ExperimentsGrowthAnalyticsValidation
ValidationExperimentsDemandGrowth
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