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Criterion
Paper illustration of Futures Wheel with its method-specific working model.
Systems Thinking
Futures Wheel
Paper illustration for ABC Analysis
Operations
ABC Analysis
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
The Futures Wheel helps explore the consequences of a decision, a trend, or a strategic move in a structured way. It makes visible which first, second, and third-order effects could arise from an event.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumLowHighLow
Timedifferent
60-120 min30-60 min1-4 Wochen1-5 Tage
Participantsdifferent
3-101-51-6Nutzertraffic
Formatdifferent
Workshop + asyncAsyncAsyncAsync
Outputdifferent
Futures Wheel, Consequence Chains, Strategic SignalsABC Classification, Focus Rules, Control ListExperiment results, Decision log, Learning summaryInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
ForesightSystems thinkingSignals
PrioritizationOperationsPortfolio
ExperimentsGrowthAnalyticsValidation
ValidationExperimentsDemandGrowth
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