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Criterion
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Purposedifferent
A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.
Complexitydifferent
HighMediumHighHigh
Timedifferent
2-4 h2-4 h0.5-2 Tage1-5 Tage
Participantsdifferent
3-84-106-124-12
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Future Reality Tree, Negative Branches, Assumption List, Improved InjectionsJourney Map, Pain-point List, Opportunity BacklogService Blueprint, Fail Points, Ownership MapLogic Model, Change Objectives, Intervention Components, Evaluation Plan
Tagsno overlap
Theory of ConstraintsSystems thinkingChange
JourneyServiceService design
Service designOperationsJourneyBlueprint
ChangeSystems thinkingCapability
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